In the hair salon and hairdresser business logo design is extremely important. The market is diverse and it is important to present the right image to your target market. A logo design is the public face of your brand and goes a long way towards telling clients and prospects what your business is all about. Let's take a look at several points that you may want to consider when it comes to getting a hair salon logo designed for your shop or salon.
hair logo
Firstly you need to consider your location and target market. An exclusive, upmarket hair salon in a trendy urban area will want to present a different image from a casual and friendly salon in a suburban shopping mall. Your logo has to tie in with your location, your clients and the design of your shop.
Secondly, you need to have a designer create a unique image for your salon that will help you to stand out from the competition and be easily remembered. Don't be tempted to imitate the logos of other hair stylists and hairdressers too closely.
Aim to have a simple logo design. Simple designs are usually easier to understand and more professional looking than those that are too complicated or cluttered. A good designer will limit the use of color in a logo design to two or three colors. Your logo should also look good in black and white so that you can fax or photocopy it without losing its clarity.
Most hair salon logos make good use of the font or style of text in their logos to get a message across about what kind of salon they are. An image can be combined with text but you have to be careful not too use images that are cliched or tacky. A pair of scissors is one example of an image that has been overused on hair salon logos.
A logo, along with a business name and a commitment to service are the three things that make up a brand. It is not easy to change a logo further down the road if you later discover that you went with a design that was not appropriate. For this reason it is worth putting some time into getting a logo that is right for your hair salon business first time around.
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